Last week Scicurious started a discussion on Twitter about how only 24% of the US population actually uses Twitter. As Science Communication shares its content mainly through Twitter, are we really getting our voice out there?
Although roughly one-quarter of online adults (24%) use Twitter, one have to keep in mind that this number is probably even smaller among academics. In our current world of “Publish or Perish” and constant obligation to be constantly writing (and re-writing) grants, many academics just claim “who has time for that?“. Indeed, there was a piece on Academics Anonymous last year from a PhD student, advocating against academic usage of social media, claiming that scientists should not “should not have to parade ourselves on social media to please our employers or be considered enthusiastic“. Yes. There is still this view that social media is a waste of time, and in order to be a successful scientist you need to make science the center of your life:
Also, there is so much published on the internet every day, most of the readers do not reach the end of the articles. Readers can’t stay focused. According to the article’s author: “Maybe this is just our cultural lot: We live in the age of skimming. I want to finish the whole thing, I really do. I wish you would, too. Really—stop quitting! But who am I kidding. I’m busy. You’re busy. There’s always something else to read, watch, play, or eat.”
So it is tough. You gotta be creative, concise, and you have a limited audience. Yes, there are other forms of social media out there. The Pew research study also showed that 79% of internet users uses Facebook, remaining the most popular social media platform, beating Instagram, Pinterest, and LinkedIn (all with around 30% of users).
I totally agree with that! In the case of social media, it is always easier to communicate to your peers. Your network is always kind of bias, and because of that, somewhat limited. But I do believe it is more about the audience and the content. There is no way anyone can possibly reach everybody, even if you cover all different platforms. So you need to define your goals, your audience, and aim for it.
Personally, I am a fan of blogging. Last year I wrote a blog post advocating that scientists should write more blog posts. When I talked about it on Twitter, several people replied that they have been blogging less because no one reads it. And now with the recently added feature to thread tweets together, people are writing “mini-blog posts” on Twitter. However, unlike twitter, blog posts will show up on internet searches.When people want to look for information, what do they usually do? They google it! So if your main goal is to reach the general public about your current science, you may want to start writing something “googleable”.
But this is my personal take on that. What’s yours? Do you have a special strategy to reach more people?